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New Furniture Store opens in Vestal Town Square Mall—
Welcome American Home


Store owners pledge to give back to community and Veterans with generous quarterly donations

American Home held a Saturday Grand Opening for its new 15,000 square foot furniture, bedding, and custom window treatment gallery located at 124 Sycamore Street in Vestal - the former Ethan Allan site adjacent to the Town Square Plaza in Vestal.
The ribbon cutting included Senator Libous, Vestal Town Supervisor Peter Andreasen, Assemblywoman Donna Lupardo, and representatives from the American Veteran’s Association. The first 200 people to enter the store were entered into a drawing to win a 32” LG Flat Screen Television. Several local radio stations were on-site with giveaways, Spongebob was there for the kids and  a 40’ Bounce House also provided fun for children.
“While other retailers have pulled back, we are actually investing in a new store and hiring people,” said Michael Rouhana, CEO of American Home. “The new store will help us meet consumers’ demands for a wide range of home furnishing products. Our community is ready for another source – they’ve been forced to go to the same one or two main players for decades.”
American Home won’t just be creating new jobs and offering a new selection of home furnishings to our area – They’ll also be donating thousands of dollars each quarter to help support and rehabilitate Disabled Veterans. Pledging to put a portion of the proceeds from every sale into a donation fund for the Veterans, American Home hopes to be able to make a difference in the lives of those protecting our Country.
“These men and woman deserve so much more than what they are getting – and when they’re hurt or left homeless, someone needs to step up and help out. That’s what we intend to do from now on,” said Michael Rouhana. “My father and mother left war-torn Lebanon in pursuit of ‘The American Dream.’ If it were not for this country and the men and woman protecting it, my family and I would not have had the opportunity to be where we are today.”
American Home will be a full-service furniture store offering living room, dining room, and bedroom furniture - as well as mattresses, accessories, photography, area rugs, and domestics – all from Top-Brand manufacturers such as Broyhill, Kincaid, Surya, and Serta. American Home will also be the area’s only mainstream retail furniture store offering a full array of custom window-treatment options. The already established and successful window treatment division of PKB DESIGN, LLC will partner with American Home to provide this specialized service. PKB DESIGN was founded by Penny K. Barlow, ASID, CID – a NYS Certified Interior Designer and President of her Owego, NY, based nationally-known firm. “The Marriage of PKB DESIGN, their staff of dedicated professionals, and American Home will offer our community services never before offered by a high-volume, full-service retail furniture store,” said Rouhana.
“American Home is being opened as a pilot-franchise. We intend on perfecting the model in Vestal, and then opening stores along the east-coast and ultimately throughout the country. Our regional and national expansion plans include a goal of having 50 American Home locations opened during the course of the next 60-months. Our intention is to be known as much for our contributions to the communities we open in, as we are for the quality products and services we’ll offer,” said American Home’s President, Jay M Fanara. “It’s extremely important to Michael and I that we share our success with those that are less fortunate.”


 

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